Pro Tips on Making Whiteboard Animation Videos That Further Your Branding

The first step to making a whiteboard animation video is to determine who your target audience is. While there are many different audiences that you can reach with your whiteboard animation video, you need to be able to target them in a unique way. This means you cannot use a generic video template that is meant to be seen by every audience. There are a few different whiteboard animation video companies that specialize in this type of content, so it’s important to do some research to find the best one for your brand.


Whiteboard animation is a great way to engage your audience and communicate your company’s vision. It also helps you promote innovative concepts and brand awareness. It also helps you reach a diverse audience.

Whiteboard animation videos make complex concepts simple and engaging. They use drawings or illustrations on a whiteboard in black and white. The characters in these videos can move and have a modern appeal. You can add characters to your whiteboard video to make it more engaging. Adding a little colour to your whiteboard animation video serivce will help you highlight the most important features of your brand.

Scripts for whiteboard animation videos should be written in a natural voice. If they sound like text blocks, viewers will lose interest. A good script should sound natural and give the core message clearly and accurately.

Characters animation

Animated characters are a great way to convey the tone of your brand and target audience. They can convey whimsy or realism. The key is to make them feel like a natural extension of your brand. Whether you’re creating an ad for your brand or just promoting an upcoming sale, these characters should match your target audience.

One way to make your characters animation videos stand out is to select one of the many popular styles. These character styles are easy to customize and have universal appeal. They can be used for explainer videos, promotional videos, or even educational videos.

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Whiteboard background

Whiteboard background animation videos are a great way to share your brand’s story in an engaging manner. They are typically black and white, and are hand-drawn, which draws attention to the visual core of the video. A voiceover adds energy, tone, and feel to the video. With the right voiceover, whiteboard background animation videos can explain your message, entertain, and connect with your audience.

Whiteboard background animation videos are effective for explaining complex ideas. They can be used in marketing campaigns, explainer videos, and user onboarding. By using the style of whiteboard videos to explain a particular topic, you can make your brand image more appealing to online viewers.


While whiteboard animation is an excellent medium for promoting your brand and creating a buzz for your business, there are a few important considerations that you should keep in mind to make the most of your video. First, you need to keep the length of your video under two minutes. Any longer and your viewers will lose interest. Second, you must make sure that you deliver your message in a clear and concise manner. Third, you need to include a call to action. This call to action can be as simple as subscribing to a mailing list or visiting your website.

Your audience wants to identify with your brand, so you should make them feel like they are part of it. To do so, you should include characters that embody your brand and its target audience. This will help your audience identify with your brand, and it will make your video memorable. Fourth, use an engaging storyline that will maintain the audience’s interest throughout the video. Ideally, the storyline will state a specific pain point that your audience will relate to. You should also include at least one character that resembles your target audience – a friendly, relatable character that will make your brand seem friendly and approachable.

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Color palette

One of the best ways to promote your brand is by creating whiteboard animation videos. These videos are great for reinforcing brand identity and directing viewers to a desired action. However, to create an effective whiteboard video, you need to have a good script, relatable characters, and a creative color palette. In addition, you should introduce elements of your brand in a way that is unique to your brand.

Color palettes for whiteboard animations should incorporate the brand’s colors. Since whiteboard videos are typically black and white, colored elements stand out more than black lines on a white background. Colored elements also add subtle branding.

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