Having a good website can be a make-or-break aspect for a business. Although it is easy to create a website, it is not so easy to create one that will draw the most traffic(Web Design). Many web designers often fail to realize the mistakes they are making when designing websites.
Listed below are some tips we have come up with for improving your web design.
Create a Style Guide
Having a style guide will make your life a lot easier for web designers. Style guides act as a roadmap for all the aesthetics of your site’s content. You can then keep a particular design consistent through your website.
When designing a website, there are many critical questions that need to be answered in a style guide. Some of the questions are listed below:
- What color scheme is to be used?
- Where to placethe company logo?
- What are the two primary fonts for the text?
- How are buttons designed, and where should they be placed?
- How to properly use pictures, videos, and other forms of media on the website.
- What mistakes should be avoided in putting the above-mentioned types of media on your site?
Often, people aren’t satisfied with the web design they have come up with. Yet they are unable to figure out what went wrong. A style guide will help you identify if the colors match the brand or if the text has too many fonts. Perhaps the design on each page is different from one another. Style guides will make your web design consistent while making sure your brand values are reflected through and through.
Test the Site’s Functionality
A website typically has several forms, buttons, links, and other features. It is imperative that you keep testing these features to make sure they are working fine. On the surface, it may seem like nothing is wrong. On the off chance that they happen to stop functioning properly, the audience will immediately leave your website in a sour mood.
Testing your site’s features regularly should be given its due importance. Many businesses have suffered due to their lack of attention to such details.
Optimizing Page Speed
According to a study, people leave a website within 10-20 seconds if they fail to see anything of interest. You have only this limited amount of time to make sure your page is fully loaded. To ensure your audience gets the best user experience, optimizing your page speed is a great way to go. Not only will the users remain on your site longer, but the site itself will be ranked higher in Google’s SERPs.
There are several aspects that slow down a page’s loading speed. You can optimize the speed by compressing your images and making the GIFs condensed. Avoid using big and bulky animations. You may also have to optimize your coding to allow the pages to load faster.
Most of web traffic mpwadays comes from mobile. Your website should also be as mobile-friendly as it could be. Your audience will be able to browse your website whenever and wherever they are. This will increase your traffic by a huge amount.
Using White Space Effectively
White space can be quite daunting for web designers. It is always tricky to figure out how much of white space is to be kept. Truth be told, effective use of white space will do wonders for your website.
White space is another name for negative space. It refers to the area around the design elements on your website that don’t have any content. Having an appropriate amount of white space will enhance the user experience and increase readability.
Many web designers see white space as something negative, and hence, they cram it with more features and content. Unfortunately, this makes all the design elements appear convoluted, with graphics and images running into one another. Moreover, your brain may not be able to keep up with so much content at one time.
A good web design features white space at an optimum level. If your web design doesn’t have it, you may need to reduce the amount of content and add white space purposefully. It is a subtle technique to improve the visual appeal of your website.
Good Call–to–Action
The primary function of your website is either marketing and selling your products and services or establishing your online presence. This is why you need to have a visible call to action button. The audience should have a way to reach out to you at any time.
A call to action (CTA) doesn’t have to be a specific feature. You can have CTAs as creating an account, signing up for a free trial or a newsletter, or even directing them to your online shop. How strong your call to action is depends on how many conversions have been done. People spend a lot of time coming up with the perfect call to action for their website, as they should.
You can display your CTAs as buttons, banners, AI chatbots, popup boxes, or anything that will instantly grab the audience’s attention. Having the audience interact with the website increases the chance of them turning into conversions.
Social Media Sharing
It is a well-known fact that social media has dominated the entire world. Almost everyone prefers using social media to interact with each other and share information and news.
There are more than 800 million active Instagram users every month and 100 million users on Twitter. Facebook alone has more than a billion monthly active users. Such numbers prove how vital it is to have the option of sharing your content on social media.
Web designers should add icons of various social media platforms on their websites. Whether it is for sharing blogs, news, or simply reaching out to their respective social media profiles, these icons will increase your viewership.
The whole purpose behind this concept is to get as many people as possible to visit your site. The more views your site will have, the more conversions you can make. Social media sharing is a highly effective technique for improving your web design.
Final Remarks
Mentioned above are some of the many tips that you can use to enhance and optimize web design. Good web designs will instantly produce results, and you will see a noticeable difference.
