The exploding popularity of smartphones has led to the creation apps that serve as a medium for software creation. Mobile application development is a rapidly increasing industry attracting businesses from all over the world. In 2020 and 2021, it broke all the previous records of app revenues, setting the trend for organizations to integrate it as part of the business model. We have seen how consumers detached themselves from the traditional desktop computing methods and moved to mobile devices. Mobile phones and apps have started experimenting with next-generation technologies like the internet of things to optimize performance.
The number of people on the internet through mobile phone and apps have increased, too, letting companies develop smartphones integrated with NFC, GPS, Bluetooth, camera, gyroscopic sensors, etc. These come in handy when using augmented reality or virtual apps. Moreover, the traditional apps used different codes to work seamlessly on iOS, Android, and other operating systems. It was due to the lack of technological development. Still, in the last ten years, people have seen an outburst of tech solutions that have transformed the business landscape, and one of them happens to be connected to app development. Now developers can create multiple apps for different platforms using the same codebase. It makes the application development process much easier.
What is mobile application development?
Creating apps for mobile phones is known as mobile application development. These apps act as small software units that showcase limited functions but still leverage users with immersive services and experiences. Apps can efficiently run on a smartphone or a tablet using multiple programming languages depending on the type of app a company creates. These include HTML, JavaScript, C++, Python, CSS, Dart, Kotlin, etc. These apps come equipped with games, calculators, web browsers, phonebooks, etc.
The apps that don’t come pre-installed are downloaded from the Play Store directly onto the device. Further, it often uses up a lot of space that may cause a problem later. At first, developers needed to write different codes for every platform, like iOS or Android. But, with the introduction of hybrid apps and the latest technologies, they can create various apps for several platforms using a single codebase. It has decreased the development time, saving money. Since app development is a tricky task with all the advanced technologies used to build apps for different industries, organizations hire professional developers or agencies to create apps that streamline their goals and needs.
What are the 7 key elements or steps that developers need to focus on?
Mobile app development is a critical task that needs utmost attention. To succeed, developers must do thorough research about the company and its goals, values, products, services, and requirements. It is necessary to create unique strategies that align its goals and needs. Further, it provides a guideline for the entire process. Since the development task is often distributed among the departments, they should have a sound knowledge of what the company wants. It also means researching its competitors and adding a point of differentiation in its services that help in gaining a competitive advantage. The app goes through the following departments or steps before getting deployed.
- UI/UX design
- Product development
- Backend development
- Frontend development
- Testing
- Quality assurance
- Project management
Here, companies need to hire agencies with the required expertise to deal with the development process and optimize performance quickly. However, many companies these days have an in-house team that deals with developing apps for different industries using futuristic technologies and programming languages that suit the specific app development. On the contrary, after undergoing a long process, many apps fail. According to recent research, only 1 out of 10 apps enter the market. This could be due to many reasons, which we will look at in the following heading.
Why do apps fail?
Application development is a complicated task requiring an experienced agency or developer to create unique apps. These apps can be related to gaming, manufacturing, e-commerce, banking, retail, fashion, or any other industry. These industries require a specific set of features and functions that create the much-needed point of differentiation, separating it from other apps. Moreover, these apps undergo a strict procedure, from brainstorming to ensuring the correct implementation. However, even after various tests where its quality is checked, many applications still fail, from detecting bugs to its speed. The mobile application development failure reasons might vary, but the biggest one has to be the development of similar apps.
There are already billions of mobile apps used by people worldwide in the current age. These apps belong to various industries, automating and digitalizing significant of the process while connecting people. Since many of the problems have already been identified and solved by such apps, there is little or no need to create more apps for the same issue. But since people ignore the research part of the development process, they end up making similar apps that serve s no purpose, and once it tries to compete with the best or old ones, it often fails. It is because people do not feel its need or because it fails to deliver a unique experience.
Customers these days are looking for innovative things, especially those that provide a solution to emerging problems. They are even ready to purchase such apps. Thus, it becomes crucial for companies to create new apps that solve future problems while offering incredible functionality, speed, efficiency, transparency, scalability, and performance.
Conclusion
Mobile application development has changed the world’s perspective and how people look at mobile phones. The once considered a useless tool has proved the power of technology and what research work can do. These apps have embedded themselves across all industries digitalizing organizations and automating repetitive tasks. This has helped business owners to focus on the important tasks that need utmost attention. Though apps are nothing new to the business world yet, how they are advancing and integrating with new-age technologies is something to be talked about. Seeing its development and inclination towards more tech experimentation, it wouldn’t be incorrect to say apps are about to get more enhanced with the advancing world.
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