Google will always use essential ranking factors to place your page in the spot it deserves. Whether content quality, information and data on the website, and your linking quality, Google will always give you what you deserve. You probably have heard about EAT in SEO unless you are brand new to the field. Expertise, Authoritativeness, and Trustworthiness are essential elements Google will use to place your website on search engine result pages (SERPs). This post will explain what EAT is and why it is important for your website. Keep walking with us to know more!
What is EAT in SEO?
EAT stands for Expertise, Authoritativeness, and Trustworthiness. Although the concept has been around since 2014, the industry is still unaware of it, and most website owners are going without it. The Google search quality rater will assess your website for these three qualities and rank you.
Of all the ranking factors on the list, EAT is the one that occupies a central position. Google will value your website if it demonstrates expertise, authority, and trustworthiness. It is determined by a combination of your website, the content quality, and the creator. The more a page demonstrates expertise, authority, and trustworthiness, the higher it will rank on SERPs.
How does Google determine it?
After you have been through the answer to EAT, let us explore how Google determines it for your website. The Google search quality evaluator guideline is built on the following essential components:
- The expertise of the content creator for the main page content
- The authoritativeness of the main content, the creator, and the website itself
- The trustworthiness of the main content, the creator, and the website itself
E-A-T is one way Google attempts to guarantee that it returns accurate, honest, valuable data to searchers. Anybody can make a site and distribute anything they desire on it. You don’t need to be a specialist to begin a clinical data site or specialize in money management to expound on effective financial planning.
Obviously, in one sense, this is something to be thankful for. Be that as it may, it presents an issue for Google. Individuals settle on significant choices given what they gain from search items. Thus, Google intends to guarantee that those choices depend on the most reliable data.
How to improve EAT SEO for your website?
There are several ways you can improve your EAT SEO, and the best way to go around it is to opt for expert support. Having an expert on your side will streamline things, leaving you relaxed. However, the following are some of the points you should go through to know how you can improve your EAT for your website.
1. Building the right backlinks:
Backlinking from high-authority domains is an effective off-page SEO strategy, and it will never grow old. Google has this solid opportunity to demonstrate that your website is a trusted authority in the industry. If you get a backlink from a website that does not belong to your industry or niche, it will never help you!
You should focus on creating unique and high-quality content that people would love to link to. Doing so will help you build the right backlinks, moving the needle faster.
2. Get more mentions:
Another effective way to enhance your EAT is to get more mentions from trusted sources. Most websites rely on this technique to boost their EAT credentials, and it has some positive results. If your website gets frequent mentions in authoritative sources on the internet, Google will see you as a trusted authority.
The potential value of mentions will never fade away, and you should always include this tactic in your strategy book. Now that you have realized its importance, let us show you how to get them.
- Guest posts on authoritative sites
- Appear on podcasts
- Partner up with influencers
- Launch innovations
- Create high-value resources
Does it sound too complicated for you? Don’t panic! You can hire a professional SEO services company in Dubai and ask them to help you out!
3. Keep updating your content:
Except if the content on your site is tied in with something that never shows signs of change, there’s a decent opportunity you have pages with data that is either old or obsolete. The best you can do is change your content regularly or update it.
Stay up with the latest with the most dependable content and information. This is particularly the situation if you have pages with time-sensitive data, like news. Or on the other hand, consider clinical data, where keeping the content refreshed given the most recent information and disclosures in the clinical field is basic.
Make your website authoritative and trustworthy!
Website authority and trustworthiness are what Google always looks for before allotting you a spot on the ranking ladder. It would be best to work on these aspects with the help of experts. Having them on your side will enhance your website authority and potential to move up the ranking ladder.