According to IMARC Group’s latest report, titled “United States Digital Asset Management Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the market exhibited robust growth during 2015-2020. Digital asset management (DAM) stands for an automated solution that stores, shares, and organizes digital assets on a single interface. It assists the organizations in quick storage, retrieval, and utilization of processed data files, engineering blueprints, text documents, web pages, audios, videos, and graphics, etc. Furthermore, the DAM solutions also allow the authorized user to retrieve, review, edit and share data through a centralized interface. As a result, DAM solutions are widely adopted across diverse sectors, including information technology (IT), banking, financial services and insurance (BFSI), manufacturing, retail, healthcare, education, etc.
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The rising adoption of digital asset management solutions for organizing, storing, and retrieving rich media assets, including video, music, photo, animation, and other multimedia content, in a cost-effective manner is primarily augmenting the market growth. Furthermore, the growing popularity of digital marketing trends is also driving the utilization of DAM solutions. Additionally, the rising demand for cloud-based DAM solutions for reducing the risk of data leakage along with minimizing the overhead costs of hardware installation and maintenance involved in on-premise counterparts is further augmenting the market growth. Moreover, the implementation of numerous government regulations for maintaining operational transparency and improving digital workflow has led to the emergence of advanced DAM solutions and services. Looking forward, IMARC Group expects the United States digital asset management market to continue its robust growth during 2021-2026.
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United States Digital Asset Management Market Segmentation:
- Brand Asset Management System
- Library Asset Management System
- Production Asset Management System
- System Integration
- Support and Maintenance
- Sales and Marketing
- Broadcast and Publishing
- Small and Medium-sized Enterprises
- Large Enterprises
End Use Sector:
- Media and Entertainment
- Banking, Financial Services and Insurance (BFSI)
- Healthcare and Life Sciences
- Travel and Tourism
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Key highlights of the report:
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
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