We have always valued photographs, images, and photography as a civilization, and have done so for generations. The visual nature of the human psyche is profoundly engrained. As a result, it’s no wonder that we’ve gone into overdrive when it comes to our love of visual clues. When everyone — essentially — has a mobile device on them at all times and social media is flooded with posted photographs, it’s definite evidence in web design that we’re all in favor of more, not fewer, photos.
It’s essential to consider and respect our visual culture leanings while designing a website. But it doesn’t imply you should just throw up a few photographs and call it a day.
The Power of Instant Attachment
Images are beneficial
Another reason images are beneficial is because they foster immediate contact and emotional attachment between viewers and your brand. Many decisions are made by people based on their emotions rather than rationality. You’ll be rewarded if you can entice them with photos that inspire them.
Of course, there’s a catch: you can’t establish a successful website with just any photographs. Your photographs should contain the following characteristics:
They should be unique
The days of stock footage are numbered. While it is feasible to utilize stock imagery on occasion, you must exercise extreme caution. Keep taking mind that your competition may wind up selecting the same photo as you!
People should be included wherever possible
Although not all of the photographs on your site, such as those connected to e-commerce, should involve people, make sure that some do. Humans like seeing other humans, especially if they are similar in gender, race, culture, and so on. It’s just a part of our personalities.
They should be energetic and outgoing
Who wants a photo of your staff sitting about, looking bored, and listening to a lecture? Add individuality to all of the professionally generated images of your staff, customers, vendors, volunteers, and so on.
They Should Be Spontaneous At Times
Although professional images should be your primary source of photography, there’s nothing wrong with including impromptu selfies or other shots, especially for blog posts, articles, and social media. An accidental photograph might give unexpected, but very welcome, entertainment and social sharing.
They should include text on a regular basis
Not every photograph needs a caption, but some may benefit from one. It also allows you to incorporate some search engine optimization (SEO) by inserting keywords.
Is this to imply you’ll have to work a bit more to figure out which photographs belong in your website design? Yes. However, it is well worth the time and effort since it may change a mediocre website into a terrific website.
Other Ideas for Including Photos on Your Website
It’s time to move on to additional suggestions for adding photographs to your website. Your photographs will not all be of individuals. Some will be product-related. Others will just serve as background content or have historical relevance for the firm.
If you’re not sure where or how to add photos to freshen up your site, consider the following suggestions:
- Create “How-To” Photo Blocks. Do you have information on how to utilize your products? Create “how-to” photographs to provide a visual aspect. They may both illustrate and break up the text for better reading and skimming.
- Display “Before” and “After” images. Are you creating a website for a service-based industry? Having “before” and “after” photographs, or similar photos, may be quite useful in offering an attractive reason to hire the firm.
- Highlight Advantages Over Competitors. A photograph or set of photographs may also showcase an organization’s strong points. This helps readers recall the advantages later on.
- Display a Product’s Basic Details. Why not include a close-up image of a product’s details? You can dive into the nitty-gritty details of goods using professional photography and captioning.
- Use the images to teach. You should constantly take advantage of opportunities to educate website users, and photographs may help with that. Consider how they can produce better-informed website visitors, and then include them into the mix.
Above all, make sure you constantly include photos in your website design. Your site will be forgettable, dull, and text-heavy without them.
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