Jewellery is what women of all ages love. Young ladies are insanely obsessed with the idea of holding and wearing precious, rare and classic ornaments. No event, special day or occasion is complete without jewels. Ornaments make females feel appreciated, valued and loved. It makes them complete embellish their aura.
What Factors Impact People to Buy Jewellery?
The question is why would people prefer one jeweller over another if they all are offering similar pieces with a little bit of change? Or if the jewellery is the same with a slight difference in design and style then why would they prefer a designer jewel? Jewellery enthusiasts make sure to get perfect jewellery pieces whether worn on a routine basis or occasionally. Whether it is about elite looking handmade brooches, a gorgeous ring, or a mesmerizing pendant, women ensure getting their loved items from the leading brands.
Below mentioned are a few core factors that depict why people choose a specific jewellery designer.
1. Personal Expression and Identity
People often have a desire to portray their identities through something very interesting, appealing and captivating. Women most especially look for ways that can represent them as unique individuals. Hence, to best show themselves in front of people and loved ones, this fair sex opts to wear jewellery that is all unique, elegant and rarest. One might want to wear pearl ornaments to depict herself as a classic chic lady. Others may opt to wear floral jewellery to represent themselves as nature-loving. It all depends on how you want to look in front of people. A pro tip is to offer jewels that match various personalities.
2. Crave to Have Something Exclusive
Young females always want to look different, unique and unusual. Thus, they often desire to own something exclusive because it makes them feel good. The thought of having something that the other person doesn’t have sounds incredible to women. A woman after a busy week at work may visit an online jewellery store for a new pair of handmade earrings to feel better. Surprisingly, these little beautiful pieces of jewels can make women feel better ultimately. Therefore, brands need to keep introducing new items with time.
3. The Fear of Missing Out
The thought of missing out on something urges people to purchase ornaments even they don’t really need them. You would be surprised at the fact that; females would actually buy something if they feel the fear of missing out. If a lady has friends and all of them are into jewellery, she will most likely get some for herself as well. Hence, jewellery makers need to offer in-trend designs as well.
People are curious about their nature. Women especially tend to be curious when it comes to how a piece of jewellery would look on them. Especially, if they have witnessed the same piece on some of their favourite celebrities. It is not surprising that they actually would go to buy the same jewellery that they have spotted on their treasured celebrity. Doesn’t matter if they don’t need it at the moment, still, this fair sex will certainly purchase it ultimately.
5. Desire to Belong to A Group
Humans are social animals. Thus they need a community where they can interact, communicate and mingle with each other. They want to remain a part of a certain group of people who belong to the same social class, status and norms. When it comes to jewellery it has great significance in making people feel the part of a community or a group.
For instance, certain pieces like friendship bracelets, matching rings, or military rings make people more associated with other people. Most importantly, with people whom they like. Making certain ornaments help people feel that they belong to that particular group of people who have the same outlook on life. Thus, jewellery makers that are dedicated to their core vision of business make sure to facilitate people in the best manner. They do it by offering special jewellery sets like friendship rings and bracelets and more.
6. Quality of The Material
Jewellery isn’t something that people will use only once. Women love to wear their favourite pieces of ornaments for various occasions. Thus, the quality of the jewellery is one of the most crucial factors making people take decisions of buying jewellery from a certain designer. Durable, sturdy and handmade jewellery items are the most in-demand that women always prefer to buy. In addition, they want jewellery that can feel confident about investing in. Companies that don’t compromise on the quality of the jewels are likely to remain competitive of all.
7. Resale Value
Despite every other factor, the fact remains that people who buy jewellery keep in mind that it is worthy of investment. In addition, although a certain piece of jewellery from a certain brand might cost more, however, will also sell for more eventually. The worth and value of the ornaments are one of the most influential factors driving people to buy that gold, diamond, platinum or more. Also, if the jewellery is designed, crafted and made well then there are chances that it will have great resale value. Thus, people are likely to purchase that item that is flawlessly made to get resoled for a good amount.
8. Style, Design and Colours
Crafting mesmerizing pearls into an enticing pendant is an art that only a master of the game can do well. People want to obtain colourful gemstones and elegant pearls crafted flawlessly in the ornaments they look for. The material, size, colour combination, and the design a brand is offering to people is a significant factor that aids. People would go for brands that offer all sophisticated, classic and impeccably chic ornaments.
Wrapping It Up
It is highly suggested and ideal to first recognize your potential customers and their behaviour towards jewellery and ornaments. Make sure to recognize their preferences, likes, dislikes and desires when it comes to offering them jewellery. Only then you would be able to know what to make, produce and offer to them to best meet their expectations.
Sophie Handrix is a content marketer at webfollow who formally work on trendy fashion. A writer by day and reader by night, and keen on researching and marketing new fashion trends to our audience.