If you want to improve your online presence and visibility, digital PR may be the solution you’re looking for. Digital PR involves the use of social media and search engine optimization (SEO) to get your brand and content in front of more people and help drive traffic to your site, ultimately increasing brand awareness, site engagement, and revenue.
What’s even better? Digital PR is relatively easy to do if you follow the right steps—which this guide will show you how to do.
Web 2.0 – Part 1
The internet has drastically changed the way we do business. No longer are brick-and-mortar storefronts the only way to sell products or services.
With the advent of the internet, businesses now have a global reach. Customers can find and purchase products from all over the world with just a few clicks of a mouse. Digital marketing is an integral part of any company’s online presence.
Google Maps Section
As a small business, you may be wondering how you can get found online. Local digital marketing services can help boost your online presence and put you on the map—literally.
Google Maps is a great way to increase your visibility and reach potential customers in your area. Plus, it’s free! Here’s how to get started:
- Go to Google My Business and create a listing for your business. Be sure to include accurate and up-to-date information, such as your hours of operation, address, and contact information.
- Add photos of your business, products, or services. Customers love seeing photos, so make sure to add at least a few!
- Once your listing is complete, encourage customers to leave reviews.
Designing for Microsites
Microsites are smaller websites that are part of a larger website. They are typically used to promote a specific product, event, or campaign.
Microsites can be a great way to focus your marketing efforts and boost your online presence. However, designing an effective microsite can be challenging.
Here are some tips to help you get started – Start with the right content – Designing an appealing design isn’t enough if the content is boring or inappropriate for your audience.
– Remember mobile users – About 56% of people access the internet on their phones, so make sure your site is responsive and easy to navigate on any device.
– Make it clear – Make sure it’s clear what visitors will find when they land on your site by adding descriptive labels and headlines that describe the content in detail.
– Keep it up-to-date – Update frequently with new information about products, events, or promotions so visitors will keep coming back for more.
Video Marketing Section
As a small business, you may be wondering if you can really afford to invest in digital marketing services, especially when there are so many free options available.
The answer is yes! Local internet marketing services like video marketing can help you reach a wider audience and boost your online presence.
Plus, it’s affordable for most small businesses. Get started with your local internet marketing service today by visiting our website or calling us at 1-800-244-8400!
Optimization in The New Year
The new year is a great time to start thinking about optimization, and digital PR is a great way to boost your online presence.
By working with a local digital marketing service, you can create a plan that fits your budget and your needs. Plus, you’ll be able to take advantage of the latest tools and techniques to help you reach your goals.
And for a small business looking for internet marketing services Canada, affordable online marketing services are available.
Other Tips For Success In 2022
As the world increasingly goes digital, so too must your marketing efforts. Enter digital PR: a cost-effective and necessary way to boost your online presence.
By using affordable online marketing services, you can reach new audiences and promote your brand in a way that traditional PR just can’t match.