In its most basic form, out-of-home (OOH) media refers to advertising which targets consumers when they are not in their home site hoarding panels.
OOH media is advertising which focuses on advertising to consumers while they are “on the move” at public locations or while in transit (while they travel) in waiting (such as waiting to be in line) or in particular commercial areas (such as in a shopping location).
Billboard and hoardings advertising is basically the same thing. Both rely on large signs, strategically placed to bring customers to your service or business in a matter of seconds. There are however some notable differences between hoardings and billboards which can vary from one country to the next.
What Exactly Is Billboard Advertising?
Billboards are by far the most well-known type of OOH across the globe. They are typically placed along the roadside to draw the attention of motorists, pedestrians and commuters as they go by. Billboards and hoardings may also be found on the side of buildings, at the entrances to malls, and at bus stations.
In terms of size, billboards along the roadside, as well as billboards that are placed along the sides of buildings are usually extremely large which allows them to dominate their area and grab the attention of consumers.
In contrast to billboards, which are typically placed on busy roads or along the side of buildings that are large, the hoardings are generally set up on scaffolding at construction sites, around sports venues, and other areas with high traffic.
The Benefits Of Billboard And Hoardings Advertising
Billboards and hoardings are both the largest, most impactful and innovative outdoor advertising solution to broadcast your message to prospective customers passing by or walking by the strategically placed advertisements.
Due to their dimensions and attractive placement site hoarding panels draw prospective customers, while also displaying your brand’s message in a way that draws attention of consumers.
Billboards and hoardings naturally grab the attention of those passing by. They’re both designed to entice clients with striking and compelling slogans, taglines, and distinctive visuals.
Cost-effective and cost-effective, the cost of hoardings will depend on the size of your advertisement and its place of placement. Front or back-lit hoardings are able to broadcast your message during the day and at night.
The Advantages Of Hoarding Advertisements Include
Visibility: everyone who goes out of their home and comes across your billboard hoarding will notice your advertisement or message. Your campaign’s message can be seen by potential buyers who are walking, driving or on their way to work according to the location of your choice.
The Target Audience: based on the audience you are targeting you can strategically position your hoarding or billboard in the area you want to target your most important segment of the population. For instance, if you are looking to reach people who are aged 18-25, you may be able to benefit from putting your billboard or hoarding close to the campus of a university.
Cost-effective: the cost of billboards and hoarding advertising is contingent on the size and location of your advertisement making this a viable OOH advertising option that is affordable for everyone’s budget.
Flexible: in addition to being creative in your message, you may select front or back-lit hoardings that will promote your message during the day and at night.
Billboards – Flexible – Both hoardings and billboards offer an adaptable tool for communication that can easily reach large numbers of people.
Brand awareness is increased – both hoardings and billboards build an excellent brand image and provide substantial exposure to a wide population.
What Are The Advantages Of Foamex Advertising?
The majority of Foamex board printing is located in areas that are crowded. This can be found in cities, on busy highways as well as on buses, near arenas, airports, or on walls of buildings.
The purpose of billboards is to be seen by a large number of passengers and pedestrians, as well as drivers. The research suggests that we could get expose to as much as 4000 ads per every day. North Americans spend 17,600 minutes in the car. This is equivalent to 300 hours per person per year. Viewers are captive audiences.
1. Watchers Pay Attention
Research has shown the fact that 75% of people who ride, drive, or walk through these billboards will be looking at billboards as they are on the road or in the car.
2. Billboards Are A Very Popular Medium For Advertising
The USA alone there are more than 350,000 billboards. The possibilities to build a billboard are endless. on a highway, on top of the building, along the wall or on a bench or even on the sides of a bus that is bound.
3. You Can Match The Location To A Niche Market
Since billboards are everywhere, you are able to select a spot that has a significant portion of your market. Funny, clever or memorable images or slogans provide a wonderful opportunity for prospective customers to get acquainte with your company.
In the future, when they need the product or services you offer, they’ll recall seeing your billboard advertisement. Your name will be embed into their minds.
4. Billboards Help Build Brand Awareness
If you’re trying to attract more visitors to your site however, billboards aren’t the most effective way to advertise. Also, billboards are not likely to increase the number of visitors to your shop. But, they are effective in creating brand awareness and increasing its visibility.
This is why. The majority of people will see the same billboard repeatedly. So, they are familiar with your company’s name.
Billboards Have Changed With Consumer Preferences
There isn’t one size that fits all advertising mediums. Billboards have evolved with changing times. For instance, 8000 American billboards had gone digital by 2022.
1) Viewers Are Mostly Entertaining And Interacted With By Billboards
More than half of the population admits to having seen a billboard extremely engaging in the past month.
2) Billboards Work 24/7
A high-priced Super Bowl ad is over in just a few seconds. TV and radio ads run in a similarly short amount of duration. Magazine advertisements depend on readers and subscribers paying attention to the advertisement while flipping across the issue.
The price of your billboard advertising ensures it will be seen not only every few hours all day, every day. Billboards give repeated exposure to your ad since passers-by follow an established route. They will see your advertisement every day, at least for five days or more each week site hoarding panels.
3) Less Is More
The message of the billboard is concise. It needs to be read and understood within the amount of time that it takes to travel by. Studies have shown that these catchy words and images stay in viewers’ minds. Effective billboard advertisements cut down the message to one appealing word or image site hoarding panels.
4) Foamex Are A Diversified Source Of Information
You can use this with just one marketing tactic. Instead of spending your advertising budget on a variety of different ads it is possible to reach many different types of consumer groups. Furthermore, you do not have to determine which market segment to choose to target. There’s no need to spend your advertising budget and time trying to connect with potential customers.
Through foamex advertising it is possible to find possible buyers within areas you’ve never heard of. Because billboards are situate in areas that are crowd they are the most popular and have the highest amount of views and responses for any strategy of marketing. Billboards have proven to have a great ROI site hoarding panels.