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Communications

5 Essential Skills Every Social Media Marketing Specialist Should Have

In recent years, social media usage has grown at an exponential rate. In 2017, Facebook had 2.38 billion active users, Instagram had 853 million, and Twitter had 1.5 billion. As a result, over 800 million individuals use social media daily. Furthermore, 70% of shoppers say they believe internet reviews. As a result, by 2022, social media marketing is expected to…