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Internet and Businesses

Digital Ad Spending in the US: Trends and Forecasts

The world of advertising is rapidly changing, with digital advertising taking a dominant position in the market. According to recent forecasts, digital ad spending is set to increase in the coming years, with digital accounting for 71.8% of US media ad spending in 2023. This represents a significant increase from 2019 when digital accounted for just 55.6% of total US…