5 Ways Financial Advisors Can Level Up Their Content Marketing

There are several ways to boost your content marketing strategy:

  1. Use your client journey as your marketing funnel.
  2. Do not shy away from the inspiration.
  3. Conduct a competitive analysis.
  4. Create fun content and events for your clients.

You can also hold movie nights or rent a local movie theater to entertain your clients.

#1: View Your Client Journey as Your Funnel

The basic concept of a sales funnel is to drive your prospects through a series of steps, from the first click of your website to completing a form and eventually buying your product. Each process step helps customers build a more substantial commitment to purchase. While each step of the funnel is different for every business, each should be planned, mapped, and tracked. The more time and effort you invest in these steps, your funnel will be more effective.

In a marketing funnel, potential customers enter at the top and move down, but this doesn’t always happen. People often bounce around in the funnel before converting; some even drop out before the end. Usually, you can only see a small portion of this journey, which is normal.

To understand your customer journey, you must understand what motivates each step. By analyzing your customer’s behavior, you can identify the dropoff points and create strategies to increase their chances of returning to your site. You can also use this information to improve customer service, redesign your website, or improve your marketing campaigns.

Creating the right customer experience begins with understanding your client’s needs and journey. Research shows that consumers must hear a company’s claims a minimum of 3-5 times before they’ll believe them. As such, the ultimate goal of your funnel is conversion. Conversion occurs when a visitor’s interest converts to an actual purchase. This is why it’s crucial to raise brand awareness.

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#2: Mind Your Tone

Careful use of language can influence an audience and persuade them. Politicians, for example, speak in simple, short sentences and project a message of honesty and self-evident universal truths. In contrast, financial services companies are often accused of jargon-heavy language and purposefully confusing their audience. A booming tone should be inconspicuous and not draw attention to itself.

The tone of voice of a brand is a reflection of the company’s personality and values. It represents the people behind the brand and can be a crucial aspect of content marketing. By keeping your tone consistent across all content, your audience will feel at ease with your message and feel confident that it is appropriate for them.

#3: Run a Competitive Analysis

You need to conduct a competitive analysis to understand your competition and what they’re doing. This will give you valuable ideas and insights to help build a content strategy that stands out. It will also help you to determine areas for improvement and mitigate threats. Regardless of the niche you’re in, and there is always competition. Understanding your competitors is critical to growing your business.

To increase your visibility online, you’ll need to create unique, valuable content. This requires time and consistency. It’s also helpful to hire a digital marketing agency. These agencies hire professional writers and editors to increase your advisor websites traffic. Before hiring an agency, make sure they understand Google’s guidelines for blog content and have clear goals in mind for the content you’re creating. Ideally, your content will rank on the 1st page of Google for the keywords of your ideal clients.

Content marketing is a valuable business tool for financial advisors. It allows financial planners to take advantage of the changing needs of consumers. With the economy as unpredictable as it is, people want to feel confident that their finances are on track. By using content marketing, financial advisors can deliver the reassurance their clients need. For example, if you’re a financial advisor, creating content that helps your potential clients understand the nuances of Monte Carlo analysis could help them understand how to manage their finances better.

#4: Think About Content Format At Scale

If you are a financial advisor, you know that content marketing is critical to a successful online business. By regularly delivering high-quality, original content, you can improve your online visibility and credibility and generate leads and revenue. However, it would guide you if you remembered that this method requires a significant writing commitment. You will need to produce a steady stream of original, high-quality content, which includes blog posts, website content, social media posts, eBooks, newsletters, and White Papers.

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#5: Revisit Blog Length

If you are looking for ways to rank your content marketing, you might consider revising the length of your blog posts. The ideal blog post length is between 1,700 and 2,100 words. List posts, also known as listicles, should be about 1,300-1,700 words. On the other hand, how-to blog posts should be around 2,300 to 2,600 words. Ideally, you want your content to rank on page one of Google for the keywords your ideal clients search for.

The top-ranking articles on Google are around 2,450 words long. While this length may seem like a lot, it is essential to remember that people don’t want to read too long articles. 39% of people dislike reading content that’s too long.

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