When it comes to branding your hair extensions packaging store, there are a number of different techniques that you can use to help your business gain more brand recall. These techniques range from creating a press release to customizing your packaging. There are also other ways to promote your brand online, including posting on SlideShare.
· Create a Press Release
Creating a press release is one of the best ways to gain brand recognition and exposure for your hair extensions packaging. A good press release should include more than just text. It should include eye-catching photos and videos. It should also be accompanied by a downloadable PDF that includes more information. This way, the press release will be picked up by primary news sources. You can then use this press release to maximize the impact of your hair extension packaging marketing campaign.
Another way to increase customer interaction and brand recall is to ask for reviews. Customer reviews on websites can help boost your search engine rankings. Customers can also leave honest reviews on your Facebook page or Google Business page. Having positive feedback on these sites will give your customers a good impression of your hair extension packaging.
· Customize your Hair Extension Packaging
Whether you’re selling hair extensions online or in your local store, your packaging should be as aesthetically pleasing as your product itself. The use of a company logo and color scheme can help customers identify your hair extension products quickly. This will increase brand recall and encourage customers to buy more extensions from you. Printed on the box, your business logo will help boost brand awareness and encourage more sales.
Hair extension packaging can be customized with a variety of designs and graphics that will draw attention. In addition to using attractive images, you can also include animations to grab the attention of customers. Various printing techniques are available, including CMYK + 1 PMS and four-color process. You can also use matte or gloss lamination to make your packaging smoother and more appealing. Finally, you can add visual appeal to your packaging by adding foiling, embossing, or gloss UV.
In addition to having attractive designs, hair extension packaging should also be sturdy. This is because customers don’t want to buy products that don’t look attractive. In addition to making your packaging look appealing, you should incorporate a flip-top closure to keep your product safe and protected. Don’t forget to add your company’s logo and colors on your packaging to increase brand recall.
To make your packaging as attractive as possible, consider using eco-friendly materials such as recycled cardboard or kraft paper. These materials are environmentally friendly and biodegradable. They are also inexpensive, but the quality of cardboard or kraft paper isn’t as high as other materials. If you’re using cardboard, consider laminating the box. This will prevent your hair from staining the box and help your print remain visible for longer.
· Distribute a Brochure
One of the best ways to increase brand recall for your hair extensions is to distribute a brochure. These inexpensive marketing tools can be given away at events, coffee shops, elevators, and other locations where potential customers may come into contact with your brand. In addition to boosting brand recall, brochures are an effective way to gather email addresses and give visitors the opportunity to download your catalog.
The next step is to get a list of customers interested in your hair extensions. To do this, create a mailing list and send it to prospective customers. MailChimp is a great tool for building a list. It is free for up to 2,000 subscribers. Many online businesses receive as much as 30% of their sales through their newsletters.
Getting wholesale distributors and retailers for your hair extensions is crucial to the success of your brand. The number of wholesale distributors you have will determine your cash flow. You should also strive to develop win-win business relationships with your wholesale distributors and retailers. If you are a new brand, you might want to offer hair extensions at a below-average price to attract potential customers.
· Promote on Facebook
Facebook is a powerful marketing tool for hair extension businesses. It has over 1.23 billion active users and 62% log in on a daily basis. Many of them wear hair extensions and may be interested in your business. Using this platform to promote your hair extensions packaging will put your business in front of your clients.
The beauty of Facebook advertising is that you can get a wide variety of exposure for your brand. For instance, the bank RHB used Facebook to create brand awareness. They reached 5.3 million people with their ads, resulting in a 7-point lift in ad recall and a four-point lift in ad intent. It’s not hard to use Facebook advertising, and the benefits are clear.
One way to get people to click on your ad is to include a call-to-action in your ad. Make the call-to-action clear and easy to understand, and use your ad’s image to catch their attention. Try turning the value into a question for people to answer.
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· Build an email list
Building an email list is an important part of your hair extension marketing strategy. It helps you reach out to more people, and it’s free for the first two thousand subscribers. Email is one of the most reliable forms of communication, and it isn’t going anywhere anytime soon. Many online businesses are receiving 30% of their sales through their email newsletter. The best way to build your list is to provide great information in your newsletters.
Facebook is another way to get your name out there. Facebook is a massive platform that offers unlimited opportunities and a huge audience. But be careful when using your personal page. You don’t want people to think it’s a business page, so use it sparingly. Post behind-the-scenes pictures and promotions, but avoid putting too much emphasis on it.